Vision and Mission
To become South Africa’s most trusted and innovative brand manufacturing and signage solutions provider—celebrated for our craftsmanship, cutting-edge technology, and unwavering commitment to service excellence.
At Kraft Signs, we design, craft, and deliver high-quality signage solutions that bring brands
to life. We blend time-honoured skills with modern innovation to create work that is both
functional and unforgettable. Our mission is rooted in craftsmanship, driven by progress,
and guided by a deep sense of social responsibility—producing signage that not only
endures, but also empowers our people and communities.
Brief History
At Kraft Signs, signage is more than a busi- ness—it’s a craft passed down through generations. With over 130 years of com- bined industry experience, we proudly carry the torch of traditional signmaking into the modern age. Our roots trace back to an era before digital displays, when precision, artistry, and hand-built excellence defined the industry. Founded over 35 years ago by a signage artisan with a passion for quality and detail, Kraft Signs has grown into a name syn- onymous with trust, durability, and design excellence. We’ve honed rare skills—like neon tube bending, Perspex fabrication, and handcrafted elements—that are increas- ingly uncommon in today’s mass-produced world. And yet, we’re equally fluent in the lan- guage of innovation. From LED integration and CNC routing to digital signage systems and custom-built branding assets, we bring together the best of both worlds: heritage We serve a broad spectrum of clients, from large corporates and retail chains to inde- pendent businesses and community organizations, tailoring every project to reflect their unique identity and vision. Our portfolio spans indoor and outdoor signage, vehicle branding, architectural installations, shopfront displays, and more. Kraft Signs has also been recognized for its resilience and growth, earning three con- secutive nominations for the Standard Bank Development Programme—a testament to our ongoing commitment to innovation, business excellence, and skills development. But what truly sets us apart is our people. As a family-run business, relationships are at the heart of everything we do. Our long-standing client partnerships, multi-generational skills transfer, and active involvement in local community projects reflect our values of loyalty, responsibility, and legacy building.